Wayne Partello

Wayne Partello Profile Photo

Wayne Partello is the co-founder and CEO of CUENTO Marketing, a marketing and brand consultancy based in San Diego. He is passionate about helping brands determine their story and bring it to life. After over a decade of media experience followed by over a decade of NFL and MLB front-office experience, Wayne decided it was time to scratch the entrepreneurial itch he'd had since his teenage years, using everything he had gained to help brands identify who they want to be and how to make it a reality.

July 13, 2023

What Would You Say? 27 Reflections on Pivotal Moments

This bonus episode recaps the final statements from episodes 33-60, where guests reflect on what they would say to themselves before their life shift moment and offer advice to those going through similar experiences. These conversations are raw, personal, and deeply inspiring.
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Dec. 20, 2022

Charting a Career Path Against the Grain and Bringing Stories to Life | Wayne Partello

After being forced to abandon his dream of becoming a police officer, Wayne Partello, a young, ambitious entrepreneur, is confronted with a daunting challenge: to prove himself without a college degree in the cutthroat world of media and professional sports. "You have control of your story. It's what you want to be known for, and you have control of that." - Wayne Partello.